What is in the meaning of a word?
With many words, context is needed to understand the intent in using
it. When terms like environmentalist, progressive, conservationist,
conservative are used it could be true that for each person reading,
a different meaning is conceived. It is also true that as history is
made, words can take on new meanings and contexts. Often ideological
arguments revolve around the use of these words and the side that
wins is the side that controls the definition of the word. Leftist
ideology, primarily consisting of socialism and liberalism in Canada,
and mostly liberalism in America, dominates in many aspects of the
public sphere. To be certain, and to be fair, rightist ideology,
primarily consisting of conservatism and certain tenants of liberal
thought, dominate in some places too.
While leftist ideology dominates in
our education system and universities, rightist ideology dominates in
the business world. This is evident when we look at the common
perception of certain words. The common perception of the word
'economy' is largely based on a rightist understanding. A
leftist-controlled definition of the term would likely involve a more
'holistic' and egalitarian approach that would shape it in a way that
stresses overall well-being rather than as purely financial.
Instead, a leftist is often forced to admit their own concern for
other issues over the economy because they are forced to use the more
specific definition stemming from rightist thought.
I do feel that within political
discourse the left is overwhelmingly winning the battle for the
control of words. In America, rightist intellectuals have caught
onto this and have began trying to take-back or redefine words like
liberal and conservative. In Canada the road ahead is longer but I
feel it may be less problematic. This is because I see Canada as
more conciliatory and pragmatic; we thrive on consensus. While
Americans are more oppositional and idealistic; thriving on conflict.
In the ideological battle for the meaning of words, Canadians can
come to a consensus on some sort of mid-way point; whereas America
seems fated to eternally play out a battle-to-the(-never)-end.
Which brings me back to the terms I
brought up in the beginning. Can an environmentalist support the
Enbridge Northern Gateway project? Can a progressive be a
conservative? Is a conservationist just what rich people who
appreciate parks are called? Given the common use of these words the
answers would likely be “no”, “no”, and “yes?”. This is
because the left has largely controlled the discourse surrounding
environmentalism and progressivism and the right has all but conceded
completely. To the point where many a conservative would answer the
same way.
What if one is greatly concerned about
the natural world around them? He sees the immense importance in
preserving and supporting natural ecosystems, in educating society
about the importance of a healthy environment, and in making
decisions with a constant concern for society's impact on the Earth,
generations from now. And, yet, he also understands the importance
of resource development and fossil fuels in driving the economy. He
understands the need for development as economies and populations
grow.
Today this world-view would likely be
described as conservationist, although the word itself has gone out
of popular use. It should just as easily describe an
environmentalist. However, in the ideological battle for the meaning
of words the left has controlled what it means to be an
environmentalist and it does not intimate an approval of fossil
fuels.
In these battles the right has often
missed the mark entirely. Instead of attempting to control the use
of the word intellectually, they have sought to de-legitimize it.
Instead of controlling the narrative and putting a conservative spin
on the terms environmentalism or progressive, they often instead
slander the terms; associating them with extremism and giving them
negative connotations. Let us allow for the fact that terms like
environmentalist and progressive have positive connotations. This is
something no amount of discourse can change. Instead of doing battle
against the word itself, we need to use the word to help us win the
battle.
Of course, in Canada most provinces'
main rightist party is the Progressive Conservative Party, so this is
not an original concept. It is one that is not often enough adhered
to. The effort needs far more intellectual weight thrown behind it.
For the sake of success in this ideological landscape we need to
refocus our efforts on winnable battles and at the same time extend
outwards to a greater audience. Instead of preaching to the
choir, reach out to the greater congregation, and attempt to win
converts. Our success in these efforts will, in large part, depend
on our intellectual ability to control messaging and the usage of
words.